000 00555nam a2200169Ia 4500
008 131217s9999 xx 000 0 und d
041 _aEnglish
082 _a658.834 2 ZEI/BIT
100 _aZEITHAML VALARIE A
245 _aSERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
260 _bTATA MACGRAW HILL
_aNEW DELHI
_c2008
300 _a743
365 _cRs
520 _aTHIS BOOK INCLUDES SUBSTANTIAL CONTENT ON PRACTICES FOLLOWED BY INDIAN ORGANIZATIONS.
650 _aMARKETING, GAPS MODEL, CASES
650 _aMARKETING SERVICES
999 _c157110
_d157110