000 00662nam a2200229Ia 4500
003 OSt
005 20141018124437.0
008 131217s9999 xx 000 0 und d
040 _cSIIB
041 _aEnglish
082 _a658.802 CLO/BAA
100 _aCLOW KENNETH E
245 _aINTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS
250 _a3
260 _bPRENTICE HALL PUB
_aNEW DELHI
_c2007
300 _a515
365 _cRs
520 _aTHE BOOK FOCUSES ON HOW MARKETING CONEPTS ARE APPLIED IN A VARIEY OF BUSINESSES.
650 _aADVERTISING, MARKETING, CRM, CASES (G-05)
650 _aMARKETING ADVERTISING
942 _2ddc
999 _c157097
_d157097