| 000 | 00770nam a2200229Ia 4500 | ||
|---|---|---|---|
| 999 |
_c156857 _d156857 |
||
| 003 | OSt | ||
| 005 | 20190527162820.0 | ||
| 008 | 131217s9999 xx 000 0 und d | ||
| 020 | _a9780070530423 | ||
| 040 | _cSIIB | ||
| 041 | _aEnglish | ||
| 082 | _a658.834 2 ZEI/BIT | ||
| 100 | _aZEITHAML VALARIE A | ||
| 245 | _aSERVICES MARKETING | ||
| 260 |
_bTATA MACGRAW HILL _aNEW DELHI _c2007 |
||
| 300 | _a668 | ||
| 365 | _cRs | ||
| 520 | _aThis revised edition provides a comprehensive review and analysis of services marketing issues, practice and strategy. It has many new features including technology coverage throughout the text and new business-to-business appplications. | ||
| 650 | _aMARKETING | ||
| 650 | _aMARKETING SERVICES (G-39) | ||
| 942 |
_2ddc _cB |
||