000 00597nam a2200217Ia 4500
999 _c156414
_d156414
003 OSt
005 20220125163608.0
008 131217s9999 xx 000 0 und d
020 _a9780070581593
040 _cSIIB
041 _aEnglish
082 _a658.834 SEN
100 _aSENGUPTA SUBROTO
245 _aBRAND POSITIONING : STRATEGIES FOR COMPETITIVE ADVANTAGE
260 _bTATA MACGRAW HILL
_aNEW DELHI
_c2003
300 _a299
520 _aBRAND IMAGE,RANK,PRCEPTUAL MAP,CASE STUDIES
650 _aBRAND POSITIONING (G-27)
650 _aMARKETING MANAGEMENT
942 _2ddc
_cB