000 | 00597nam a2200217Ia 4500 | ||
---|---|---|---|
999 |
_c156414 _d156414 |
||
003 | OSt | ||
005 | 20220125163608.0 | ||
008 | 131217s9999 xx 000 0 und d | ||
020 | _a9780070581593 | ||
040 | _cSIIB | ||
041 | _aEnglish | ||
082 | _a658.834 SEN | ||
100 | _aSENGUPTA SUBROTO | ||
245 | _aBRAND POSITIONING : STRATEGIES FOR COMPETITIVE ADVANTAGE | ||
260 |
_bTATA MACGRAW HILL _aNEW DELHI _c2003 |
||
300 | _a299 | ||
520 | _aBRAND IMAGE,RANK,PRCEPTUAL MAP,CASE STUDIES | ||
650 | _aBRAND POSITIONING (G-27) | ||
650 | _aMARKETING MANAGEMENT | ||
942 |
_2ddc _cB |