000			01172nam a2200205Ia 4500
003			OSt
005			20140820120311.0
008			131217s9999 xx 000 0 und d
040			_cSIIB
041			_aEnglish
082			_a332.106 68 PEZ
100			_aPEZZULLO MARY ANN
245			_aMARKETING FINANCIAL SERVICES
260			_bTHE INDIAN INSTITUTE OF BANKERS _aMUMBAI _c1999
300			_a408
520			_aMarketing Financial Services explains all the necessary marketing processes. Topics include: developing a marketing plan, promotion, delivery channels sales and sales management, product development, research techniques, communications and public relations and future trends. Contents:- 1.Introduction to Marketing and Key Marketing Concepts ,2. Marketing Planning: The Basics, 3. The Strategic Marketing Process, 4. The Development of a Situation Analysis, 5. Setting Goals and Objectives and Identifying Strategies and Tactics, 6. Consumer and Organizational Buying Behavior, 7. Marketing Research and Marketing Information Systems.
650			_aBANKING INDUSTRY,BANKING SERVICES,CASE STUDIES(D-9)
650			_aFINANCIAL SERVICES
942			_2ddc _cB
999			_c155656 _d155656