000 00474nam a22001697a 4500
003 OSt
005 20131213113916.0
008 131213b xxu||||| |||| 00| 0 eng d
020 _a9781259026850
040 _c
082 _a659.1 BEL
100 _aBelch, George E.
245 _aAdvertising and Promotion
_bAn Integrated Marketing Communications Perspective
260 _aNew Delhi
_bTata Mcgraw Hill Education Private Limited
_c2013
300 _a1016p
942 _2ddc
999 _c153489
_d153489