000 00442nam a2200145Ia 4500
999 _c133151
_d133151
008 130610s9999 xx 000 0 und d
020 _a978813120659
082 _a658.514
_bETT
100 _aEttlie John E.
245 _aManaging innovation : new technology new products and new services in a global economy
260 _aU.K.
_bButterworth Heinemann
_c2006
300 _axvii, 503 p.
650 _aMarketing management
942 _2ddc
_cB