000 00477nam a2200169Ia 4500
008 130610s9999 xx 000 0 und d
020 _a9780470850527
082 _a658.827
_bDUF
100 _aDuffy , Neill
245 _aPassion Branding :
_bharnessing the power of emotion to build strong brands
260 _bJohn Wiley & Sons
_c2003
_aEngland
300 _axiii, 249 p.
650 _aEmotion
650 _aManagement
650 _aBrand management
942 _2ddc
_cB
999 _c132171
_d132171