000 00358nam a2200121Ia 4500
008 131003s9999 xx 000 0 und d
082 _a659.1 BEL
100 _aBelch E. George, Belch A. Michael, Purani Keyoor
245 _aAdvertising and Promotion : An Integrated Marketing Communication Perspective
250 _a7th Ed
260 _bTMH
365 _cRs
999 _c129911
_d129911