000 00351nam a2200133Ia 4500
008 131003s9999 xx 000 0 und d
082 _a658.827 KAP
100 _aKapoor, Jagdeep
245 _a24 Brand Mantras : Finding a Place in the Minds and Hearts of Consumers
260 _c2009
300 _a103
365 _cRs
650 _aBrand Management
999 _c129409
_d129409