000 00345nam a2200145Ia 4500
008 131004s9999 xx 000 0 und d
020 _a9780470165065
082 _a658.827 VIN
100 _aVinjamuri, David
245 _aAccidental Branding
260 _bWiley
_aCanada
_c2008
300 _a212
365 _cRs
650 _aBrand Management
999 _c128796
_d128796