| 000 | 00429nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 131004s9999 xx 000 0 und d | ||
| 020 | _a9780787998301 | ||
| 082 | _a658.827 HAT | ||
| 100 | _aHatch, Mary Jo | ||
| 245 | _aTaking Brand Initiative : How companies Can Align Strategy Culture, and Identity Through Corporate Branding | ||
| 260 |
_aJossey-Bass _c2008 |
||
| 300 | _a266 | ||
| 365 | _cRs | ||
| 650 | _aBrand Management | ||
| 999 |
_c128793 _d128793 |
||