000 00574nam a2200181 a 4500
008 131004s9999 xx 000 0 und d
020 _a9781591391234
082 _a658.401
_bMcG
100 _aMcGrath, Rita Gunther
245 _aMarket Busters :
_b40 strategic moves that drive exceptional business growth
260 _bHarvard Business School Press
_aBoston
_c2005
300 _aviii, 264 p.
650 _aStrategic Management
650 _aCustomer Relations Management
650 _aMarketing Management
700 _aMacmillan, Ian C. .
942 _2ddc
_cB
999 _c128433
_d128433