000			00413nam a2200157Ia 4500
008			131004s9999 xx 000 0 und d
020			_a9781578511440
082			_a658.827 HAR
100			_aHarvard Business School
245			_aHBR On Brand Management
260			_bHBR _aBoston _c1999
300			_a204
365			_cRs
620			_aBrand Management; Hbr; Brand Name Products
650			_aBrand Management
999			_c128020 _d128020