000 00632nam a2200229Ia 4500
008 120603s9999 xx 000 0 und d
040 _cEnglish
082 _b10478
_a659.11
100 _aBATRA, RAJEEV AND MYERS, JOHN
245 _aADVERTISING MANAGEMENT
250 _a5TH
260 _aNEW DELHI
_bTATA MCGRAWHILL PUBLISHING PVT. LTD.
_c1997
300 _aXIII,754
365 _eRupees
_d1
_b195
366 _f0
505 _gPOOJA BOOK SERVICE
530 _bPOOJA BOOK279/97/8.10.97
_a279/97/8.10.97
630 _aADVERTISING MANAGEMENT
650 _aADVERTISING
730 _aADVERTISING MANAGEMENT
942 _cBOOK
999 _c10478
_d10478