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Manage the media : by Holstein, William J. | (don't let the media manage you) / Publication: Boston, Mass. : Harvard Business Press, 2008 . 103 p. ; 19 cm. Date: 2008 Availability: Items available: Symbiosis International University Central Library (1),
The media handbook : by Katz, Helen. | a complete guide to advertising media selection, planning, research, and buying / Publication: London Routledge 2014 . xii, 232 pages cm. Date: 2014 Availability: Items available: Symbiosis International University Central Library (1),
The handbook of communication and corporate reputation /   Publication: . xxvii, 622 pages ; 26 cm. Availability: Items available: Symbiosis School for Liberal Arts (1),
The media handbook : by Katz, Helen E. | a complete guide to advertising media selection, planning, research, and buying / Publication: . xx, 231 pages ; 24 cm. Availability: Items available: Symbiosis School for Liberal Arts (1),
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