Amazon cover image
Image from Amazon.com

What makes business rock building the world's largest global networks

By: Contributor(s): Material type: TextTextPublication details: Wiley India 2012 Hoboken, N.J. Description: 281ISBN:
  • 9788126533626
Subject(s): DDC classification:
  • 384.55065 ROE
Summary: "Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms. Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland."
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 384.55065 ROE (Browse shelf(Opens below)) Available SIBMH-B-9912

"Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms. Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland."

There are no comments on this title.

to post a comment.