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Positioning: the battle for your mind by Al Ries, Trout Jack Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (2),
22 Immutable Laws Of Marketing by Ries Al Publication: New Delhi Harper Collins Pub 1997 . 147p Date: 1997 Availability: Items available: Symbiosis Institute of Management Studies (6), Symbiosis Institute of Management Studies (1),
Positioning: The Battle for Your Mind by "Ries, Al " Publication: New Delhi Tata McGraw-Hill Publishing Company Limited 2003 Date: 2003 Availability: Items available: Symbiosis Institute of Management Studies (1),
Big Brands Big Trouble by Trout Jack Publication: Madras East & West Books Pvt Ltd Availability: Items available: Symbiosis Institute of Management Studies (1),
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