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1. Marketing Management by Kumar Arun; Meenakshi N Publication: Vikas Publishing House Pvt Ltd 1990 Date: 1990 Availability: Items available: Symbiosis Institute of Business Management, Bengaluru (1),
2. Marketing Management : comprehensive text, corporate insights, best practices, case studies by Kumar Arun Publication: Vikas Pub House 2011 . 942 Date: 2011 Availability: Items available: Symbiosis Institute of Business Management, Bengaluru (1),
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