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Brand Spirit by Pringle Hamish Publication: New York John Wiley & Sons 1999 . 281 Date: 1999 Availability: Items available: Symbiosis Centre for Management and Human Resource Development (1), Symbiosis Institute of International Business (1),
Eating The Big Fish by Morgan Adam Publication: New York John Wiley & Sons 1999 . 286 Date: 1999 Availability: Items available: Symbiosis Centre for Information Technology (1), Symbiosis Institute of International Business (1),
Competitive Branding by Nilson Torsten H Publication: New York John Wiley & Sons 1998 . 235 Date: 1998 Availability: Items available: Symbiosis Institute of International Business (1),
Branding In Asia by Temporal Paul Publication: Singapore John Wiley & Sons 1999 . 261 Date: 1999 Availability: Items available: Symbiosis Institute of International Business (1),
What Makes Winning Brands Different by Bouchholz A Publication: New York John Wiley & Sons 2000 . 222 Date: 2000 Availability: Items available: Symbiosis Institute of International Business (1), Withdrawn (1),
Kellogg On Branding by Tybout Alice Publication: New Jersey John Wiley & Sons 2005 . 334 Date: 2005 Availability: Items available: Symbiosis Centre for Management and Human Resource Development (2), Symbiosis Institute of International Business (1),
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