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Principles of Management by Tripathi P.C., Reddy P. N. Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (2),
Positioning: the battle for your mind by Al Ries, Trout Jack Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (2),
Consumer Behavior: concepts & applications by Loudon L. David, Bitta Della J. Albert Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (2),
Business Statistics by Beri, G C Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1),
Principles of Management by Koontz Harold, Weirich Heinz, Ramachandra Aryasri.A Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1), Symbiosis School of Media & Communication, Bengaluru (2),
Brand Positioning strategies for competitive advantage by Sengupta, Subroto Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (2),
Advertising and Promotion : An Integrated Marketing Communication Perspective by Belch E. George, Belch A. Michael, Purani Keyoor Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (2),
Advertising management : concepts and cases by Mohan Manendra Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (3), Symbiosis School of Media & Communication, Bengaluru (1),
Experimental Methods for Engineers by Holman, J.P Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1),
Marketing Research by Nargundkar Rajendra Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1),
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