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Marketing Warfare by Ries, AL Publication: New Delhi TMH 2012 . 216 Date: 2012 Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1), Symbiosis School of Media & Communication, Bengaluru (1),
Management : a global and entrepreneurial perspective by Weihrich Heinz, Cannice V. Mark, Koontz Harold Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (2),
Principles of Management by Tripathi P.C., Reddy P. N. Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (2),
Positioning: the battle for your mind by Al Ries, Trout Jack Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (2),
Business Statistics by Beri, G C Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1),
Principles of Management by Koontz Harold, Weirich Heinz, Ramachandra Aryasri.A Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1), Symbiosis School of Media & Communication, Bengaluru (2),
Advertising management : concepts and cases by Mohan Manendra Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (3), Symbiosis School of Media & Communication, Bengaluru (1),
FCB-ULKA Brand Building Advertising by Parameswaran, M.G. Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1),
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