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PRODUCT PLUS : HOW PRODUCT + SERVICE = COMPETITIVE ADVANTAGE by LOVELOCK, CHRISTOPHER Publication: MCGRAW HILL 1994 . XIV,382 Date: 1994 Availability: Items available: Symbiosis International University Central Library (1),
SERVICE MARKETING by LOVELOCK, CHRISTOPHER Publication: LONDON PRENTIC HALL OF INDIA 1996 . XII, 660 Date: 1996 Availability: Items available: Symbiosis International University Central Library (1),
SERVICES MARKETING : PEOPLE , TECHNOLOGY , STRATEGY by LOVELOCK , CHRISTOPHER Publication: NEW DELHI PEARSON EDUCATION ASIA 2001 . XVIII , 715 Date: 2001 Availability: Items available: Symbiosis International University Central Library (1),
PRINCIPLES OF SERVICE MARKETING AND MANAGEMENT by LOVELOCK, CHRISTOPHER Publication: NEW JERSEY PRENTICE HALL 2001 . XIX , 436 Date: 2001 Availability: Items available: Symbiosis International University Central Library (1),
SERVICES MARKETING PEOPLE TECHNOLOGY STRATEGY by WIRTZ, JOCHEN, LOVELOCK ,CHRISTOPHER Publication: NOIDA PEARSON EDUCATION 2010 . XX , 637 Date: 2010 Availability: Items available: Symbiosis International University Central Library (1), Symbiosis International University Central Library (1), Symbiosis International University Central Library (1),
Services Marketing by Lovelock Christopher Publication: Pearson Education 2001 . XVIII,717 Date: 2001 Availability: Items available: Symbiosis International University Central Library (1),
Services Marketing : People Technology Strategy by Lovelock Christopher, Wirtz Jochen Publication: new Delhi Pearson Education 2004 . xviii, 652 Date: 2004 Availability: Items available: Symbiosis International University Central Library (1),
Services marketing : people, technology, strategy by Lovelock, Christopher/ Wirtz, Jochen/ Chatterjee, Jayanta Publication: Pearson Education 2011 . xxi,683 Date: 2011 Availability: Items available: Symbiosis Centre for Management Studies-Noida (14),
Services Marketing : People, Technology, Strategy by Lovelock Christopher; ; Publication: Pearson Education 1990 . 594 Date: 1990 Availability: Items available: Symbiosis Institute of Business Management, Bengaluru (1),
Services Marketing : People, Technology, Strategy by Lovelock Christopher Publication: Pearson 2012 . 683 Date: 2012 Availability: Items available: Symbiosis Centre for Information Technology (1), Symbiosis Centre for Information Technology (1), Symbiosis Institute of Business Management, Bengaluru (4),
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