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Strategic Brand Management : Building , Measuring , and Managing brand equity. by Lane keller Kevin Publication: Pearson - Printice Hall 1990 Date: 1990 Availability: Items available: Symbiosis Centre for Management and Human Resource Development (6), Symbiosis Institute of Business Management, Bengaluru (9), Symbiosis Institute of Business Management, Bengaluru (4), Symbiosis Institute of Business Management, Bengaluru (4), Symbiosis Institute of Business Management, Bengaluru (1), Symbiosis School of Media & Communication, Bengaluru (1),
Strategic Brand Management : Building,Measuring And Managing Brand Equity   Publication: New Delhi Pearson Education . xxvii,788 Availability: Items available: Symbiosis Centre for Information Technology (1),
Strategic Brand management: building, measuring and managing brand equity by Keller lane kevin Publication: Pearson/ printice hall Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (2),
"Strategic brand management : buliding, measuring and managing brand equity" by Keller Kevin Lane Publication: New Delhi "Pearson Education, Inc." 2008 . 714 Date: 2008 Availability: Items available: Symbiosis Centre for Management Studies, Vimannagar (1), Symbiosis Centre for Management Studies, Vimannagar (1), Symbiosis Centre for Management Studies, Vimannagar (1), Symbiosis Centre for Management Studies, Vimannagar (1),
Brand management : by Dutta, Kirti. | principles and practices / Publication: New Delhi : Oxford University Press, 2012 . xxiii, 455 p. : , Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. 24 cm. + Date: 2012 Availability: Items available: Symbiosis Centre for Information Technology (1), Symbiosis School of Media & Communication, Bengaluru (1), Symbiosis Institute of Management Studies (1),
STRATEGIC BRAND MANAGEMENT: BUILDING,MEASURING,AND MANAGING BRAND EQUITY by KELLER, KEVIN LANE Publication: NEW JERSEY PRENTICE HALL 1998 . 1-635 , BRAND MANAGEMENT Date: 1998 Availability: Items available: Symbiosis Centre for Management and Human Resource Development (1),
STRATEGIC BRAND MANAGEMENT: BUILDING,MEASURING,AND MANAGING BRAND EQUITY by KELLER, KEVIN LANE Publication: NEW DELHI PRENTICE-HALL OF INDIA PVT . LTD. 2003 . 1-788 , BRAND MANAGEMENT Date: 2003 Availability: Items available: Symbiosis Centre for Management and Human Resource Development (1),
Strategic Brand Management : building,measuring and managing brand equity by Keller, Kevin Lane/ Parameswaran, M G/ Jacob, Isaac Publication: New Delhi Pearson/ Dorling Kindersley India Pvt Ltd 2013 . xxiii, 695 Date: 2013 Availability: Items available: Symbiosis Centre for Management Studies-Noida (2), Symbiosis Centre for Management Studies-Noida (1),
"Strategic Brand Management: Building, Measuring, and Managing Brand Equity" by Keller Kevin Lane Publication: Delhi Pearson Education 2008 Date: 2008 Availability: Items available: Symbiosis Institute of Management Studies (25),
Strategic Brand Management by Keller Kevin Lane. | Building, Measuring and Managing Brand Equity Publication: Noida Pearson India Education Services Pvt. Ltd. 2015 . xxiii, 695 Date: 2015 Availability: Items available: Symbiosis Centre for Management Studies, Vimannagar (1), Symbiosis Centre for Management Studies, Vimannagar (1), Symbiosis Centre for Management Studies, Vimannagar (1), Symbiosis Centre for Management Studies, Vimannagar (1), Symbiosis Centre for Management Studies, Vimannagar (1), Symbiosis Centre for Management Studies, Vimannagar (1), Symbiosis Centre for Management Studies, Vimannagar (1),
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