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ADVERTISING PRINCIPLES by VANDEN, BERG, BRUCE, G., KATZ, HELEN Publication: USA NTC BUSINESS BOOKS 1999 . xxii,582 Date: 1999 Availability: Items available: Symbiosis International University Central Library (1),
The Media Handbook (Reference Document) by Katz Helen Publication: Lawrence Erlbaum Availability: Items available: Symbiosis International University Central Library (1),
The Media Handbook by Katz, Helen Publication: London LEA 2003 . 185 Date: 2003 Availability: No items available:
The media handbook : by Katz, Helen. | a complete guide to advertising media selection, planning, research, and buying / Publication: London Routledge 2014 . xii, 232 pages cm. Date: 2014 Availability: Items available: Symbiosis International University Central Library (1),
The Media Handbook by Katz Helen Publication: New York Routledge 2010 . 212p Date: 2010 Availability: Items available: Symbiosis Center for Media & Communication, Vimannagar (1),
The media handbook : by Katz, Helen E. | a complete guide to advertising media selection, planning, research, and buying / Publication: . xx, 231 pages ; 24 cm. Availability: Items available: Symbiosis School for Liberal Arts (1),
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