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Marketing Metrics: 50+ Metrics every executive should Master. by Farris, Paul W./ Bendle, Neil T. Publication: Wharton School Pub.-Pearson Education. Availability: Items available: Symbiosis International University Central Library (1),
Marketing Metrics by "Farris Paul W., Bendle Neli T., Pfeifer Phillip E. " Publication: India Dorling Kindersly India Pvt.Ltd. Availability: Items available: Symbiosis Institute of Management Studies (1),
Marketing Metrics:The Definitive Guide To Measuring Marketing Performance by Farris Paul W Publication: Chennai Pearson India Education Services Pvt Ltd 2011 . 414 Date: 2011 Availability: Items available: Symbiosis Institute of Operation Management (6),
Cutting-edge marketing analytics : by Venkatesan, Rajkumar, | real world cases and data sets for hands on learning / Publication: USA Pearson 2015 . xix, 300 pages : 24 cm Date: 2015 Availability: Items available: Symbiosis Institute of Operation Management (1),
Marketing Metrics: 50+ Metrics Every Executive Should Master by Farris, Paul W., Bendle, Neil T., Pfeifer, Phillip E. Publication: New Delhi WHARTON SCHOOL PUBLISHING 2006 Date: 2006 Availability: Items available: Symbiosis Centre for Management and Human Resource Development (1),
Marketing metrics: by Bendle, Neil T. | the manager's guide to measuring marketing performance Publication: Chennai Pearson 2019 . xv, 439 Date: 2019 Availability: Items available: Symbiosis Institute of Business Management - Hyderabad (5), Symbiosis Institute of Business Management - Hyderabad (40),
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