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Principles of Advertising & IMC by Duncan Tom Publication: TMH Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1),
DRIVING BRAND VALUE: USING INTEGRATED MARKETING TO MANAGE PROFITABLE STAKEHOLDER RELATIONSHIPS by DUNCAN, TOM Publication: NEW YORK MCGRAW HILL 1997 . 3-284 , BRAND MANAGEMENT Date: 1997 Availability: Items available: Symbiosis Centre for Management and Human Resource Development (1),
PRINCIPLES OF ADVERTISING AND IMC by DUNCAN TOM Publication: NEW DELHI TATA MCGRAW-HILL PUBLISHING 2008 . 733 , REF-MARKETING Date: 2008 Availability: Items available: Symbiosis Centre for Management and Human Resource Development (8),
PRINCIPLES OF ADVERTISING & IMC by DUNCAN TOM. Publication: NEW DELHI TATA MCGRAW-HILL PUBLISHING COMP LTD. 2006 . XXII+720 , ADVERTISING Date: 2006 Availability: Items available: Symbiosis Centre for Management and Human Resource Development (5), Symbiosis Institute of Management Studies (1),
Principles of Advertising and IMC by Duncan Tom Publication: New Delhi Tata McGraw-Hill Publishing Company Limited Availability: Items available: Symbiosis Institute of Management Studies (1),
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