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The Social Psychology of Consumer Behaviour by Bagozzi Richard P/ Canli-Zeynep Gurhan Publication: Tata Megrew Hill Availability: Items available: Symbiosis International University Central Library (1),
The Social Psychology of Consumer Behaviour by Bagozzi, Richard P. Publication: New Delhi TMH 2010 . 222 Date: 2010 Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (2),
Marketing Management. by Bagozzi Richard P. Publication: New Jersey Prentice Hall Inc. 1998 . 718 , Marketing Management Date: 1998 Availability: Items available: Symbiosis Institute of Operation Management (1),
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