TY  - BOOK
AU  - Morgan Adam
TI  - Eating The Big Fish
SN  - 471242098
U1  - 658.827 MOR 
PY  - 1999///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing Brand (R-16)
N2  - How Challenger Brands Can Compate Against Brand Leaders
ER  -