TY  - BOOK
AU  - Aaker David A , Kumar V , Day George S
TI  - Marketing Research
SN  - 9971513897
U1  - 658.83 AAK/KUM 
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing Research (G-28)
N2  - Data Collection,Descriptive Research,Data Analysis
ER  -