TY  - BOOK
AU  - Kahn Kenneth B.
TI  - New  Product  Planning
SN  - 9788178290263
U1  - 658.575 / KAH 
PY  - 2012///
CY  - New Delhi
PB  - Sage Publications Limited
KW  - Strategy and Process, Technical development, Evaluation, Life cycle management, Product planning, International issues, Management
N1  - 72893
N2  - New Product Planning
UR  - www.Sagepublications.com
ER  -