TY  - BOOK
AU  - Thompson,Arthur A.,Jr
AU  - Peteraf, Margaret A.
TI  - Crafting and executing strategy: the quest for competitive advantage: concepts and cases
SN  - 9789339204082
U1  - 658.4012  
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education (India)
KW  - Strategic planning
KW  - Case studies
ER  -