TY  - BOOK
AU  - SISSORS ,JACK Z, BARON ,ROGER B.
AU  - Jack Z. Sissors
TI  - ADVERTISING MEDIA PLANNING
SN  - 9780071071017
AV  - 659.111  SIU-DB-606
U1  - 659.111  
PY  - 2010///
CY  - NEW DELHI 
PB  - TATA MCGRAW HILL EDUCATION PVT. LTD. 
KW  - Topical term or geographic name as entry element ADVERTISING
ER  -