TY  - BOOK
AU  - Easwaran, Sunanda
AU  - Singh, Sharmila J.
TI  - Marketing research : concepts, practices, and cases
SN  - 9780195676969
U1  - 658.83 
PY  - 2006///
CY  - New York
PB  - Oxford University Press
KW  - Marketing Research
ER  -