TY  - BOOK
AU  - Aaker,David A.
AU  - Myers,John G.
TI  - Advertising management
T2  - Prentice-Hall international series in management
SN  - 0130160067
U1  - 659.1 
PY  - 1982///
CY  - Delhi
PB  - Prentice-Hall of India Pvt. Ltd
KW  - Advertising
KW  - Management
N1  - Includes bibliographical references and index
ER  -