TY  - BOOK
AU  - Trott, Dave
TI  -  Predatory thinking : a masterclass in out-thinking the competition
SN  - 9781447285342
U1  - 302.14 
PY  - 2014///
CY  - London
PB  -  Pan Books
KW  - Success
KW  - Creative ability
KW  - Competition
KW  - Psychology
N2  - "Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge."
ER  -