TY  - BOOK
AU  - Baisya,Rajat K.
TI  - Branding in a competitive marketplace 
SN  - 9788132110590 
U1  - 658.827 
PY  - 2013///
CY  - California
PB  - Sage Publications Ltd
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Strategic planning
N1  - Includes bibliographical references (pages 221-224) and index
ER  -