00958nam a2200217Ia 4500
170404s9999 xx 000 0 und d
9781107069206
658.8342
NOR
Norton, Michael I.
The Cambridge handbook of consumer psychology
2015
Cambridge University Press
New York
2015
xii, 767 pages: illustrations; 26 cm.
"This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy."
Consumers - Psychology
Marketing & Sales
Commerce
Business & Economics
Consumer behavior
ddc
B
586455
586455
0
0
ddc
0
658_834200000000000_NOR
1
Text Book
602574
SIBMH
SIBMH
GENRL
2017-04-04
Shah Book House
8633.00
0
658.8342 NOR
SIBMH-B-7501
2019-04-16
B