TY  - BOOK
AU  - Pricken, Mario
TI  - Essence of Value : : secrets of desired products 80 inspiring strategies for creative companies
SN  - 9783895784460
U1  - 338.521 
PY  - 2015///
CY  - Germany
PB  - Publicis Publishing
KW  - Value
KW  - Demand
KW  - General management
ER  -