TY  - BOOK
AU  - LAUDON,KENNETH C.
AU  - TRAVER,CAROL,GUERCIO
TI  - E-COMMERCE:BUSINESS,TECHNOLOGY,SOCIETY
SN  - 978-81-317-2541-2
U1  - 658.84/LAU/TRA 
PY  - 2009///
CY  - NEW DELHI
PB  - DORLING KINDERSLEY INDIA Pvt.Ltd.
KW  - MANAGEMENT,E-COMMERECE,E-MARKETING,TECHNOLOGY,BUSINESS,SOCIETY
N1  - E-COMM/RACK
N2  - This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce.The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available
ER  -