TY  - BOOK
AU  - Ōnishi,Hiroko
TI  - Well-known trade marks: a comparative study of Japan and the EU 
T2  - Routledge research in intellectual property
SN  - 9780415521314
U1  - 346.240488 
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Trademarks
KW  - Law and legislation
KW  - Japan
KW  - European Union countries
KW  - LAW / Intellectual Property / Trademark
KW  - bisacsh
KW  - LAW / Intellectual Property / General
KW  - LAW / Comparative
N1  - Includes bibliographical references and index
N2  - "This book considers the efficacy of well-known trade mark protection at an international level, and in the EU and Japan. The book provides a comprehensive and critical overview of trade mark law in Japan, including the historical development of the law and the recent developments in the case law and policy. It includes detailed coverage of the Japanese Unfair Competition Prevention Act, and contains the first systematic analysis of Japanese jurisprudence and legislative amendments of law in relation to well-known trade marks and unfair competition, in order to allow readers to get to grips with trademark law in this important jurisdiction. The book goes on to comparatively analyse Japanese trade mark law alongside that of the European Community Trade Mark system. The book covers both protection against confusion and also the anti-dilution provisions of the Trade Marks Directive and recent European case law in this area.The book explores the difficulties in comprehensively defining a well-known trade mark in the relevant international trade mark instruments. It challenges the traditional approach to the definition of well-known trade mark, that is "we do not know what it is, but we all know when we see it" and sets out a new theoretical model for defining well-known trade marks"--; "This book considers the effectiveness of well-known trade mark protection at an international level. It particularly considers EU trade mark law from Japanese perspectives, and provides a practical and critical overview of trade mark law in Japan, including the historical development of the law and the recent development on cases and policy. The book includes detailed coverage of the Japanese Unfair Competition Prevention Act, and contains the first systematic analysis of Japanese jurisprudence and legislative amendments of law in relation to well-known trade marks and unfair competition. The book goes on to comparatively analyse Japanese trade mark law alongside that of the European Community Trade Mark system. The book critically considers the difficulties in comprehensively defining a 'well-known trade mark' in the relevant international trade mark instruments. In breaking down the traditional definition of the 'well-known trade mark', the book works to address existing theoretical ambiguities in the application of trade mark law. The book will be great interest to academics and students of legal theory and intellectual property law"--
ER  -