TY  - BOOK
AU  - DAVENPORT,THOMAS H.
TI  - BIG DATA @ WORK:DISPELLING THE MYTHS,UNCOVERING TH EOPPORTUNITIES
SN  - 978-1-4221-6816-5
U1  - 658.4038/DAV 
PY  - 2014///
CY  - BOSTON,MA(USA)
PB  - HARVARD BUSINESS REVIEW PRESS
KW  - MANAGEMENT,BIG DATA,BUSINESS INTELLIGENCE,DATA PROCESSING,BUSINESS PLANNING,STATISTICAL METHODS,DATA MINING
N1  - BI/RACK
N2  -  In this book author expalins in clear, conversational language,   what big data means—and why everyone in business needs to know about it. and it also covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold

ER  -