TY  - BOOK
AU  - Farris Paul W
AU  - Bendle Neil T
AU  - Pfeifer Phillip E
AU  - Reibstein David J 
TI  - Marketing Metrics:The Definitive Guide To Measuring Marketing Performance
U1  - 658.83 
PY  - 2011///
CY  - Chennai
PB  - Pearson India Education Services Pvt Ltd
ER  -