TY - BOOK AU - APPLEGATE,LYNDA M. AU - AUSTIN,ROBERT D. TI - CORPORATE INFORMATION STRATEGY AND MANAGEMENT:TEXT AND CASES SN - 978-93-392-0580-5 U1 - 658.4038011/APP/AUS PY - 2014/// CY - NEW DELHI PB - McGRAW-HILL EDUCATION (INDIA) KW - MANAGEMENT,INFORMATION TECHNOLOGY,MANAGEMENT INFORMATION SYSTEMS,INFORMATION RESOURCE MANAGEMENT,CASE STUDIES N1 - SCM/RACK N2 - This book is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them ER -