TY  - BOOK
AU  - Keller Kevin Lane.
TI  - Strategic Brand Management: Building, Measuring and Managing Brand Equity
SN  - 978-81-317-5689-8
U1  - 658.827 / KEL 3rd Ed.
PY  - 2015///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
ER  -