TY  - BOOK
AU  - Preethi D; Diversification Strategies; Itc; Various 
TI  - Itc Diversification Strategy
U1  - 658.401 2 
PY  - 2004///
CY  - Hyderabad
PB  - ICMR
KW  - Diversification strategies ; synergies
N1  - Business Strategy
N2  - The case ITc diversification stratgy gives an overview of ITC's diversification into related and unrelated areas in recent years . The case presents an overview of the cigarette industry in india and gives a detailed account of the areas which ITC has di
ER  -