TY  - BOOK
AU  - Dutta Sirisha; Corporate Edentity; Dr.Redy Labs ; American Remedies Ltd;Cheminor Drugs Ltd; Health & Pharamceuticals 
TI  - Dr. Reddy'S New Corporate Identity
U1  - 658.401 2 
PY  - 2002///
CY  - Hyderabad
PB  - ICMR
KW  - Corporate edentity Differentiation of founder from company indian pharms industry
N1  - Business Strategy
N2  - The case gives an overview of the new corporate identity of Dr. Reddy's laboratories (DRL) unveiled in april 2001.DRL restructured its corprate identity mainly because of the merger of DRL with american remedies ltd; and cheminor druges ltd and the subse
ER  -