TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Malhotra,Naresh K.
ED  - Credo Reference (Firm)
TI  - Wiley international encyclopedia of marketing
AV  - HF5415 .W54 2011eb
U1  - 658.8003 22
PY  - 2011///
CY  - Chichester, West Sussex, U.K.
PB  - Wiley
KW  - Marketing
KW  - Encyclopedias
N1  - Set of 04 Vol; v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith; License restrictions may limit access
N2  - With entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio10175759
ER  -