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40764
Wiley international encyclopedia of marketing
Wiley international encyclopedia of marketing
editors-in-chief, Jagdish Sheth, Naresh Malhotra.
International encyclopedia of marketing.
Chichester, West Sussex, U.K. :
Wiley,
2011
(Boston, Mass. :
Credo Reference,
2011.)
20110907888888.0
Vols. 07
Rs.71170.00 (set of 7 vol)
1100.00 USD
Readers World, Mumbai. Invoice No.417
Set of 04 Vol.
v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith.
License restrictions may limit access.
With entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.
Mode of access: World Wide Web.
Marketing
Encyclopedias.
Sheth, Jagdish N.
Malhotra, Naresh K.
Credo Reference (Firm)
Wiley-Blackwell Online Reference Works
Print version:
1405161787
9781405161787
7 v. : ill.
http://www.columbia.edu/cgi-bin/cul/resolve?clio10175759
Full text available from Wiley-Blackwell Online Reference Works
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