TY  - BOOK
AU  - Wilson, Richard M.S.
AU  - Gilligan, Colin
TI  - Strategic Marketing Management: planning implementation and control
SN  - 9788131223765
U1  - 658.802 
PY  - 2010///
CY  - Haryana
PB  - Elsevier
KW  - Marketing Management
KW  - Strategic planning
KW  - Strategic Management
ER  -